The Labor Cabinet redesign was a complete rearchitect as well as design. The idea was to streamline a site that was traditionally agency-focused, and turn it into a user-focused experience. I was the design lead as well as the architecture expert on this project. It was solely my responsibility to deliver this project on time.
The first stage was understanding the personas that needed to engage with the content. After several fruitful meetings, I began streamlining the architecture into a site map that would make sense. The site began with well over 1000 pages, and ended with 60. The second stage was developing solutions that would mitigate common pain points of end users.
Designing the Site
This was accomplished with several targeted ideas.
Third, to ease the amount of change that both the staff and users would endure it was important to have something in place that would point them in the right direction. To meet this need I built the state’s first interactive ChatBot. It was built on Google’s DeepMind project. Since it was a learning AI, I taught them how to update the database manually to answer specific questions, but also how the AI could learn simply by talking to it.
Additionally, I provided SharePoint training for the staff at the Labor Cabinet.
The Secretary of State redesign was implemented to replace the previous administration. This site had a quick turnaround, as well as an iterative process to remove traces of the prior Secretary where it was necessary. I was the design lead and architecture expert on this project. I worked alongside the client and my Creative Director for a swift turnaround.
Stage one was presence. Secretary Adams had to take ownership of this office. It was redesigned with a blue, black, and gold theme that drew inspiration from the official seal. He needed a decisive Jumbotron, as well as pages needed scrubbing for content that would no longer be relevant for his time in office. We worked with the client closely on page content updates. To help facilitate with these updates, we used a combination of ADA, and broken link scans to search for keywords that required updating.
Designing the Site
It was important the main navigation be clear and concise to end users. Using Google Analytics to inform us on user patterns, we worked with the client on specific wording, and icons were carefully chosen to convey their meaning. With this clearer navigation, it was necessary to shift pages within the architecture to reflect the new requirements.
Additionally, it was important to highlight the main focuses of Secretary Adams and his office. A secondary navigation was added to highlight both business registration and voting.
I also provided SharePoint training for the new staff in Secretary Adams' office.
This build was a combination of a custom SharePoint master page, page layouts, and CSS.
Graphic Designer and